Tag: hotels.com

Travel influencers promote hotels and brands. Are they worth it?

The market for influencer marketing reached a valuation of $21.1 billion in 2023, according to Statista. Brands and businesses are carving out marketing budgets and freebies for influencers more than ever, typically as a strategy for driving brand awareness and, in some industries like consumer product goods, for sales (“use code HEATHER for 20% off your first order!” ). Hotels and the ROI of influencer marketing (at least in terms of dollars and cents) have always had a murky relationship. The reality is that travel-booking decisions take much more time and thought than most other purchase decisions. It’s much easier… Read More

Revenues matrix remains firm for Hotels in February: 11MFY24 average room revenue growth in double digits

Indian Hotels Co , Lemon Tree Hotels , EIH Ltd, Chalet Hotels share prices have seen gains of 73-127 % over last one year. Even for Juniper Hotels the gains stand at around 26.5% even since its listing in February. The hospitality industry received a lot of attention during the recent past and was for the correct reasons. Travel demand has continued to increase post-COVID led restrictions continued to ease and India’s strong travel theme continued to play and is still strong. The past six months have seen large events as G-20 meet, cricket world cup followed by holiday and… Read More